Notoriety Music Group
Nov 26, 2023
The Artist Cycle is a fundamental aspect for artists, producers, and managers, outlining the stages involved in the creation, promotion, and performance of music. Here's an explanation of the cycle for each role:
For Artists:
1. Writing and Recording:
- Dedicated period for creating music, typically in the form of an album.
- Ongoing writing process throughout the year for singles and future recordings.
2. Pre-release Marketing:
- Preparation phase involving teasers, behind-the-scenes content, and setting up social media.
- Activities include photo shoots, marketing planning, fundraising, and reaching out to industry professionals.
3. Album Release Marketing:
- Promotions commence on the day of the album release, extending for as long as desired.
- Various promotional activities such as radio tours, media interviews, creative partnerships, and distribution of singles to radio.
4. Tour Marketing:
- Essential for supporting music releases, especially albums.
- Tour success depends on factors like tour size, existing fan base, markets played, and opening acts or headliners.
Overall Perspective:
- Understanding that marketing and promotions should not be limited to the album release period but should continue consistently throughout the year.
- Recognizing the importance of social media and streaming platforms for ongoing communication with fans.
For Producers:
Understanding the Artist's Cycle:
- Recognizing the phases artists go through in creating, promoting, and performing music.
- Collaboration during the writing and recording phase to produce high-quality tracks.
Supporting Marketing Efforts:
- Assisting in the creation of promotional materials and content during the pre-release marketing phase.
- Collaborating on strategies for album release marketing, ensuring the produced tracks gain maximum exposure.
Facilitating Tours:
- Working closely with artists during tour marketing, especially if live performances feature the produced tracks.
Contributing to Continuous Creativity:
- Ongoing involvement in the writing and recording process, supporting artists in maintaining a creative flow throughout the year.
For Managers:
Strategic Planning:
- Understanding the 18-month artist cycle and planning activities accordingly.
- Ensuring a continuous focus on marketing and promotions rather than limiting efforts to specific release periods.
Building and Managing Teams:
- Collaborating with various professionals, including radio promoters, streaming promoters, publicists, and distributors.
- Establishing and managing a cohesive team to support the artist throughout the cycle.
Tour Management:
- Emphasizing the importance of touring to support album releases.
- Considering factors like tour size, existing fan base, and market selection to maximize the impact of live performances.
Long-Term Success:
- Strategically planning promotions to maintain a forward momentum over the 12 months following an album release.
- Recognizing the influence of social media and streaming platforms on sustained fan engagement.
In essence, the Artist Cycle is a dynamic and continuous process that requires collaboration, strategic planning, and adaptability from artists, producers, and managers alike. It emphasizes the importance of maintaining a consistent presence and engagement with fans throughout the year.